On Saturday afternoon, Jenna and I went to the Hero Certified Burger at King and Yonge for lunch. I grabbed a handful of those little ketchup packets, and noticed that Heinz now prints Trivial Pursuit questions on their single-serving ketchups:

Trivial Pursuit ketchup

This is a great idea.

But it falls short online. As far as I can tell, the website listed on the package (www.heinzitup.com) makes no mention of the campaign, nor does www.heinztrivialpursuit.com.