Starting with iOS 6, Apple introduced Smart App Banners. If you’re an iPhone person, you’ve probably seen these things at the top of mobile websites, prompting you to download a corresponding app. They link right to the iTunes app store.

I recently learned that iTunes Smart App Banners aren’t just for apps. They work for podcasts listed in the iTunes directory, and they deep link directly to the built-in Podcast app:

GRTTWaK_app_banner

How? Just drop this into your <head>:

<meta name="apple-itunes-app" content="app-id=XXXXXXXXX">

Where XXXXXXXXX is your iTunes podcast ID.