I’ve posted before about Fruity Cheerios, General Mills’ answer to Froot Loops. Though I’ve not yet done a side-by-side comparison, I presume that the two products are fairly similar.

This morning, during brunch at OK OK, I spotted the two rival products sitting right next to each other. Note that they are the only two cereals on display:

Fruity Cheerios & Froot Loops

Ladies and gentlemen, we have a new Coke/Pepsi.