Radio networks and shows that split their programming up into sharable, spreadable component parts are reaping the rewards of new platforms. And it’s not just Flipboard.
- Audiofiles is a web-based sharing and discovery platform for radio, sorting stories based on mood, type, length, producer, and source.
- NPR’s Infinite Player is like Pandora for public radio, playing a customized stream of stories that listeners can fine-tune as they listen.
- The Super Times is a forthcoming iPhone app that assembles a personalized audio magazine of “the best audio stories from around the web.”
All of these platforms rely on content being broken up into its component parts. Segmentation is a prerequisite.
As of late 2011, Flipboard had 5 million users. That’s the opportunity here — to reach millions of potential new listeners, inside an app they already know and use.
So then, for radio programmers: even if you have the best content in the entire world, if you don’t split it up into easily sharable pieces, you’ll miss out on a whole new wave of new consumption technologies. I’m looking at you, CBC Radio.
Get out your scissors. Quickly.