“The atomic element is the story”

A little while ago, I wrote about why I think segmentation matters for on-demand radio. In an interview with the Nieman Journalism Lab, This American Life production manager Seth Lind agrees:

[U]sers often don’t want the whole show. “Right now people often share an episode, but they’ll say, ‘Act 3!’ Or, ‘Fast-forward to this time!’” Lind told me. For users, he discovered, “the atomic element is the story, rather than the episode.” That might seem kind of obvious to web publishers, but it doesn’t necessarily fit with the narrative philosophy of the show — a handcrafted hour of storytelling, woven together by a common theme. “I think we’re so