Kickstarter: it’s a social thing

Felix Salmon, pointing to Jeanne Pi’s recent Kickstarter analysis:

[Y]our chances of raising $10,000 on Kickstarter are just 9% if you have 10 Facebook friends, rising to 20% if you have 100 friends, and 40% if you have 1,000 friends.

Clearly, your existing network matters. As Seth Godin says “Kickstarter is the last step, not the first one.”

(via Bert)